Fin Tree

Why We Made It?

Fins are a very misunderstood yet absolutely vital component in surfing equipment. We want to educate surfers so they can make confident purchases knowing they will get the most out of their fins. We want to add focus and bring attention to the Futures line. Now for the first time, surfers can hold the fins, flex them, feel how light they are, and even learn about them without having to ask shop staff for assistance.

How does the Fin Tree work?
Our fins are displayed outside the normal packaging, and secured by a thin wire looped in the lightweight Truss Tang. Each set of fins comes with a description card that gives the customer the name, height, base, area, foil, and material. The cards also guide surfers by displaying recommended rider weight, fin performance characteristics, and ideal wave types. This helps increase the comfort level of choosing a fin for the surfer.

Test Ride Center:

Along with being a hands-on knowledge center, the Fin Tree is also a Test Ride Center; the fin tree makes it easy for anyone to visualize what fins they should be riding. Surfers will have access to our fin lineup so they can try before they buy. Ask your local shop about test riding a set of Future Fins next time you surf!